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Please answers these two questions and their related questions. 3. Consider this add for Dasani bottled water. Which step in the Consumer Decision Process is
Please answers these two questions and their related questions.
3. Consider this add for Dasani bottled water. Which step in the Consumer Decision Process is it attempting to influence? (Highlight one answer) a. Need recognition b. Information search c. Alternative evaluation d. Purchase and consumption e. Post purchase Explain your answer using course concepts: 4. Consider the product/service in the previous question. How does this product/service satisfy consumer needs? (Highlight one answer) a. It satisfies only Functional needs b. It satisfies only Psychological needs c. It satisfies both types of needs d. It satisfies neither type of need Explain your answer using course conceptsStep by Step Solution
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