Please assist in completing this analysis. Attached are the exhibits as well. Thank You!
IVE DIFM channel share Exhibit 1 Fast lube oil change-plus Car dealer Mass merchandisers and club Repair shop Other 2000 36% 10% 25% 6% 11% 12% 2002 37% 10% 25% 6% 10% 12% 2004 36% 11% 26% 6% 10% 11% 2006 36% 11% 26% 7% 9% 11% 2008 34% 12% 28% 8% 9% 9% 2010 33% 12% 29% 9% 9% 8% 2012 32% 12% 29% 10% 9% 8% Source: Adapted from multiple sources, including Valvoline, Desrosiers, Aftermarket.org, Packaged Facts, Frost & Sullivan, NPD, Kline 2 2002 20% 80% 2004 24% 76% 2006 27% 73% 2008 29% 71% 2010 31% 69% 2012 32% 68% 3 3 0 1 Brand and private label share Exhibit 2 2000 Private label sales 18% Branded sales 82% Brand share Baud 16% Motoline 13% Avellin 14% Texoil 9% Kemia 7% Sevoline 5% Others 36% 3 4 5 6 7 8 9 Noooo 18% 13% 13% 8% 7% 6% 35% 19% 14% 14% 8% 6% 6% 33% 20% 14% 13% 9% 8% 7% 29% 22% 15% 12% 10% 8% 7% 26% 23% 15% 11% 9% 8% 7% 27% 23% 15% 11% 9% 8% 8% 26% Sources: Adapted from Petroleum Trends International, National Oil & Lube News Eco7 channel economics Avellin Conventional Eco7 DIFM Independent Private Label Synthetics Avellin Synthetic Eco7 full price AvellinAuto Eco7 Eco7 full price discounted discounted DIFM Retail DIFM price, per quart DIFM revenue, per oil change (5 quarts) $3.25 $16.25 $7.00 $35.00 $4.75 $23.75 $6.75 $33.75 $5.25 $26.25 Text/Exhibits Text/Exhibits 50.0% 60.0% 65.0% 55.0% 50.0% Gross margin %, DIFM outlet Gross profit, DIFM outlet, per oil change Text/Exhibits Calculation Wholesaler Wholesale revenue, per oil change Calculation 12.5% 12.5% 15.0% 12.5% 10.0% Gross margin %, wholesaler Gross profit, wholesaler Text/Exhibits Calculation Avellin Avellin revenue, per oil change Cost of goods sold, per quart Cost of goods sold, per oil change (5 quarts) $1.20 $6.00 $1.95 $9.75 $2.01 $10.05 $2.01 $10.05 Calculation Case text Calculation Calculation/Text Gross profit, Avellin Gross margin %, Avellin IVE DIFM channel share Exhibit 1 Fast lube oil change-plus Car dealer Mass merchandisers and club Repair shop Other 2000 36% 10% 25% 6% 11% 12% 2002 37% 10% 25% 6% 10% 12% 2004 36% 11% 26% 6% 10% 11% 2006 36% 11% 26% 7% 9% 11% 2008 34% 12% 28% 8% 9% 9% 2010 33% 12% 29% 9% 9% 8% 2012 32% 12% 29% 10% 9% 8% Source: Adapted from multiple sources, including Valvoline, Desrosiers, Aftermarket.org, Packaged Facts, Frost & Sullivan, NPD, Kline 2 2002 20% 80% 2004 24% 76% 2006 27% 73% 2008 29% 71% 2010 31% 69% 2012 32% 68% 3 3 0 1 Brand and private label share Exhibit 2 2000 Private label sales 18% Branded sales 82% Brand share Baud 16% Motoline 13% Avellin 14% Texoil 9% Kemia 7% Sevoline 5% Others 36% 3 4 5 6 7 8 9 Noooo 18% 13% 13% 8% 7% 6% 35% 19% 14% 14% 8% 6% 6% 33% 20% 14% 13% 9% 8% 7% 29% 22% 15% 12% 10% 8% 7% 26% 23% 15% 11% 9% 8% 7% 27% 23% 15% 11% 9% 8% 8% 26% Sources: Adapted from Petroleum Trends International, National Oil & Lube News Eco7 channel economics Avellin Conventional Eco7 DIFM Independent Private Label Synthetics Avellin Synthetic Eco7 full price AvellinAuto Eco7 Eco7 full price discounted discounted DIFM Retail DIFM price, per quart DIFM revenue, per oil change (5 quarts) $3.25 $16.25 $7.00 $35.00 $4.75 $23.75 $6.75 $33.75 $5.25 $26.25 Text/Exhibits Text/Exhibits 50.0% 60.0% 65.0% 55.0% 50.0% Gross margin %, DIFM outlet Gross profit, DIFM outlet, per oil change Text/Exhibits Calculation Wholesaler Wholesale revenue, per oil change Calculation 12.5% 12.5% 15.0% 12.5% 10.0% Gross margin %, wholesaler Gross profit, wholesaler Text/Exhibits Calculation Avellin Avellin revenue, per oil change Cost of goods sold, per quart Cost of goods sold, per oil change (5 quarts) $1.20 $6.00 $1.95 $9.75 $2.01 $10.05 $2.01 $10.05 Calculation Case text Calculation Calculation/Text Gross profit, Avellin Gross margin %, Avellin
