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Please assist, thank you. Explain how the Procter and Gamble Co. (P&G)'s pricing policies depend on how consumers respond to price changes? Identify and discuss

Please assist, thank you.

Explain how the Procter and Gamble Co. (P&G)'s pricing policies depend on how consumers respond to price changes?

Identify and discuss the different factors that affect consumer responsiveness to a company's price change (availability of substitute, taste, income etc.). Also discuss the different strategiesused by P&G to increaseprofitability.

https://www.wsj.com/articles/SB124108769135072727

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