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Please assist with Introduction, Recomendation and Conclusion: 1 ) Here are identified problems and issues in the case of soleRebels: 1 . Limited Global Market
Please assist with Introduction, Recomendation and Conclusion: Here are identified problems and issues in the case of soleRebels:
Limited Global Market Access: Prior to its international expansion, soleRebels faced the challenge of Ethiopian artisans operating in smallscale units with limited access to global markets, hindering the growth of the traditional crafts industry.
Capital Accessibility: soleRebels initially relied on a bank loan, highlighting the typical challenge SMEs in developing countries encounter in accessing capital.
Intense Footwear Industry Competition: soleRebels had to compete with wellestablished players in the highly competitive global footwear industry, necessitating effective branding and differentiation.
Protection of Intellectual Property: To enter the US market, soleRebels needed to register a trademark, which can be a complex and costly process, particularly for SMEs from developing nations.
Supply Chain Complexity: While emphasizing local material sourcing for sustainability, soleRebels faced potential challenges in securing consistent quality materials, impacting production and product quality.
Sustainability Efforts: Despite embracing ecofriendly practices, sustainability in the footwear industry remains an ongoing challenge, particularly regarding material sourcing and waste reduction.
Workforce Skills and Development: As soleRebels expanded, maintaining a skilled and motivated workforce was essential to ensure product quality.
Market Entry Strategies: Developing tailored market entry strategies for diverse regions posed a significant challenge, considering unique consumer preferences, regulations, and competition.
Ethical and Sustainable Practices: Maintaining and improving ecoethical standards in response to evolving consumer expectations presented ongoing challenges.
Production Scaling and Quality Assurance: Balancing handmade craftsmanship and quality while scaling production was a complex endeavor for the company.
Community Development Initiatives: Managing generous employee reward schemes and educational funds for the local community while sustaining business growth required careful attention.
Global Economic Factors: Economic fluctuations and global downturns could impact the company's international business operations.
International Trade Laws: Navigating international trade laws and agreements, such as AGOA, was critical for successful international expansion.
Market Competition and Innovation: To remain competitive, soleRebels needed continuous innovation and the creation of unique, ecofriendly products
Cultural and Social Considerations: Understanding cultural and social nuances in various markets was essential for effective branding and marketing.
Ecommerce and Technology: Managing online sales channels and keeping pace with technological advancements was a multifaceted task.
Risk Management: Addressing risks related to political instability, currency fluctuations, and changing consumer preferences was crucial for longterm success.
In summary, soleRebels faced a diverse range of challenges and obstacles, but the company exhibited resilience and ingenuity in addressing them. Its commitment to sustainability, ethical practices, and community development aligned with global initiatives such as the Sustainable Development Goals SDGs and the United Nations Global Compact UNGC principles.
Explanation:
To address the problems and issues identified in the case of soleRebels, several relevant theories and frameworks can be applied and integrated:
Market Entry Strategies:
Theory: Employ the Uppsala Model, which suggests a gradual international expansion starting with culturally and geographically proximate markets.
Application: soleRebels could have adopted a stepbystep approach, initially targeting nearby African markets before venturing into more distant ones to acquire international experience and adapt accordingly.
Access to Capital:
Theory: Utilize the ResourceBased View RBV theory, emphasizing the significance of unique firmspecific resources and capabilities.
Application: soleRebels could have leveraged their distinctive craftsmanship and commitment to sustainability as valuable assets to attract investors or secure loans for expansion.
Sustainability and Ethical Practices:
Theory: Incorporate Corporate Social Responsibility CSR principles, emphasizing ethical and sustainable business conduct.
Application: soleRebels can continue to prioritize sustainability and ethics, aligning with United Nations Global Compact principles and Sustainable Development Goals SDGs This not only enhances their brand image but also attracts socially conscious consumers and investors.
Brand Development and Differentiation:
Theory: Implement Brand Equity theories, like Keller's CustomerBased Brand Equity
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