Please assist with these Questions then answer the following statments.

Brand Retail Price COMPETITIVE MARKET DATA Variety Consumer Distribution of Packages Perception & availability Manufacturer Market Share ($/wash) and sizes Cascade $0.24 Many Excellent Every store P&G 20.1% Finish $0.22 Many Excellent Every Store Reckitt 29.9% Palmolive $0.21 Selective Very Good Most Store Colgate 20.2% Sunlight $0.20 Selective Good Limited Henkel 8.0% Dawn $0.19 Selective Very Good Limited P&G 7.8% Others $0.17 Selective Good Limited Several 8.4% Pvt label $0.15 Limited Works Store Specific Several 5.6% Share Weighted Average Retail Price is $0.21 per wash. It is estimated that Cana- dians use dishwasher 1,860 millions times in a year. Because of the "convenience" of this product, consumers are relatively price insen- sitive. Each $0.01 increase in the average price decreases total annual Canadian demand by only 50 million uses. Although there are no doubts in minds of consumers that GADD prod- ucts are exceptional, shareholders of company are looking "higher dividends"