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Using the Marketing Debate below (Has TV Advertising Lost Its Power?) Take a position... TV advertising has largely become unimportant versusTV advertising is sill the most powerful advertising medium.

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Marketing Debate Has TV Advertising Lost Its Power? Long deemed the most successful marketing medium, television advertising is increasingly criticized for being too expensive and, even worse, less effective than it once was. Critics maintain that consumers tune out too many ads and that it is difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV advertising disagree, contending that the multisensory experience of TV is unsurpassed and that no other media option offers the same potential impact.