Please build a marketing plan for a product of your choice.

Each student will work on a separate product,. The product can be an existing product or one you have interest in developing.

Rubric: 10 points total

1. EXECUTIVE SUMMARY (1 point)

2. COMPANY OVERVIEW (1 point)

3. DESCRIPTION OF THE PRODUCT (1 point)

4. RATIONALE FOR SELECTION OF TARGET AUDIENCE (1 point)

5. MARKET ENTRY RATIONALE (1 point)

6. LEGAL, POLITICAL/ CULTURAL IMPACT (1 point)

7. RATIONALE FOR PRICING AND PROMOTIONAL MECHANISMS (1 point)

8. RATIONALE FOR LOGISTICS MECHANISMS (1 point)

9. CONCLUSIONS AND ACTION PLAN (1 point)

10. APA (1 point)-Proper APA required (not just cutting and pasting URLS