Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

please calculate and gibe answers. # of households rounded to nearest whole number, CPM to two decimal places and CPP to the nearest dollar Cost

please calculate and gibe answers. # of households rounded to nearest whole number, CPM to two decimal places and CPP to the nearest dollar image text in transcribed
image text in transcribed
image text in transcribed
Cost per used to Sorry, that's not correct and rati et is 1156 At least one of your answers is incorrect. To determine the total number of expected households watching a program, multiply the rating by the number of households that refer to 1 percent of the TV market. The CPM is a ratio of the Ad cost and the number of households watching each program divided by a thousand The CPP is a ratio of the Ad cost and the rating lollar seholds to CP $6630 Sunday Nigh OK Metrics 15.2 EQuestion Help Nielsen ratings are very important to both advertisers and television programmers because the cost of television advertising time is based on these ratings. A show's rating is the number of households in Nielsen's sample that are tuned to that show divided by the number of television-owning households-115.6 milion in the United States. One rating point represents 1 percent of the households (HHS) in the TV market. Nielsen's TV ratings are referred to as C3 and measure viewers who watch commercials ive or watch recorded commercials up to three days later. A common measure of advertising efficiency is cost per thousand (CPM), which is the ad cost per thousand potential audence contacts. Advertisers also assess the cost par rating point by dividing the ad cost by the rating. These numbers are used to assess the efficiency of a media buy. Calculate the cost per thousand (CPM) and cost per point (CPP) for each program Click the icon to view the average price and rating information for programs that are shown at the 8:00 p.m. hour on network television 1 percent of all households in the TV market is 1156000 (Round to the nearest whole number) Fil in the table below. (Round the # of households to the nearest whole number, the CPM to two decimal places and the CPP to the nearest dollar ) Cost per :30 spot CPP CPM #households c3 Rating Program $557,000 8.4 Sunday Night Footbal elsen's s cost re used More Info ooint (CPP ce and r C3 Rating Program Sunday Night Football The Big Bang Theory The Voice Cost per :30 spot $557,000 $334,000 $261,385 $171,565 $196,275 rket is 11 8.4 ar.) 5.7 ouseholds 3.8 3.2 CPP How I Met Your Mother 2.9 Agents of S.H.I.E.L.D. Sunday N Print Done n

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Robo Auditing Using Artificial Intelligence To Optimize Corporate Finance Processes

Authors: Patrick J.D. Taylor, Manish Singh, Nathanael J. L'Heureux

1st Edition

1544511442, 978-1544511443

More Books

Students also viewed these Accounting questions

Question

5. List the forces that shape a groups decisions

Answered: 1 week ago

Question

4. Identify how culture affects appropriate leadership behavior

Answered: 1 week ago