Please check the case study in the link below and help me answer the following questions:

https://dx.doi.org/10.4135/9781529717792

Labelling emirates airline as luxury brand is sustainable?

is it ethical or unthical of emirates not to compromise on standards during recession?

Is it ethical or unethical to treat first class passengers and economy passengers differently?

what should the company do in future to improve business

what is their core competency

preventative ways to handle dissatisfied customers

is it unethical for emirates on not reducing the price in recession?