Please check the question ADR is given.

Strategic Revenue Management Effects of Cost of Selling through Distribution Channels This exercise compares the cost of two different distribution channels (A and B), used by a hotel to sale its rooms online Hotel rooms: 100 Please complete all yellow cells Distribution Channel A Distribution Channel B Standard ADR $120 $120 Rooms Sold Selling Costs 10% of standard ADR 20% of standard ADR Net ADR Net ADR Yield % Total net revenue if hotel is at 78% occupancy Total net revenue difference channel A vs B