Please check the up-to-date news on its existing and potential services (business plans). Specifically, please examine three types of financial services provided by Amazon. The services are the Amazon Pay, the Amazon Lending, and Amazon Insurance. In addition, compare Amazon services with the ones provided by pure players in Fintech and the incumbent financial institutions in each corresponding service. A) What are the difference between Amazon financial services and those offered by the pure Fintech players and the incumbent financial institutions? B) What are the competitive advantages and disadvantages each of Amazon's Fintech services relative to the pure Fintech players and the incumbent financial institutions? Please note that you need discuss the three services separately.