Please choose any two (2) questions that are numbered to respond

Discussion Question - Retailing and W Pick any 2 numbered questions and respond. 1. All companies today need to develop and operate efficient marketing channels and be prepared to add new ones and drop failing ones. Since distribution channels are dynamic, they can create a competitive advantage when used right, but become a liability when used poorly. Some basic issues/questions come to mind as we discuss distribution. a) How many channels should a company use to distribute its products and services? Discuss using examples. (Hint: Starbucks coffee) b) As marketing channels grow, several problems can arise in adding new market channels. In the past rms used a single channel of distribution to sell to various market segments. Also, with the proliferation of customer segments and channel possibilities, companies are using multichannel distribution systems. Do you see any potential for conict among the different channels marketers' use? Why or why not? Explain using examples of rms. (Hint: W5, Staples, et.) In the same vein, with respect to channel conict, if all channel members ir_1_a_gi_ven_ channel arrangement seek to maximize profitability or performance on some measure, what steps can individual channel members take to manage conflict and enhance channel-wide performance. Discuss. (Hint: product quality, service quality, market control, market growth, etc.) c) What are the pros and cons of more intensive development of individual market areas versus the advantages of putting more stores in new markets? d) Do you think that marketers selling via the Web and bricks and mortar outlets cater to different markets. If yes, why is this a good ideal-LIf not, why not? Discuss. 2. Does Bucklin's classification system of consumer goods system need to be revised with changing consumer habits, waning consumer loyalties and increasing commoditization of products? Discuss. (Hint: convenience, shopping, specialty and unsought goods) 3. Manufacturers and retailers must decide on market logistics (ILS_ Integrated Logistics Systems), that is to nd the best way to store and physically distribute (move) goods and services to destinations. Discuss the various decisions logistics covers. Next, argue why market logistics though costly to implement is considered a potent tool in competitive marketing today. (Hint: Wal- Mart) 4. Finally, as the types of retail outlets proliferate in the U.S., there is greater competition resulting in a major shakeout in the industry. Comments. (Hint: Today, supermarkets, convenience stores, wholesale clubs such as BJ's and Costco, and super discounters (Wal-Mart selling groceries) are in direct competition with each other. What is the sustainable competitive advantage of each outlet type? 5. Define and explain the differences between: omni-channel distribution versus multichannel distribution. What is omnichannel marketing