please choose question #3

Select one question from the list below to answer. Then, find a peer's post and respond to their discussion answer. Caveats: 1) You must respond to a peer who does not yet have a reply from another peer, and 2) Your response must contain depth of thought and not a simple reaction like, "I agree." It is okay to respond to someone who answered a different discussion question than you did. Good luck!

Chapter 14: Digital Marketing:

1. Uniqlo targets young, urban, professional, and practical American shoppers with fashions that are not unique and bear no labels. It offers low prices (such as jeans for $40), so it is sometimes grouped with other big brands such as Zara and H&M in the fast fashion category. However, unlike Zara and H&M, Uniqlo does not chase trends. Uniqlo offers basics with clean lines and positions itself as an affordable fashion that is not disposable. It offers free tailoring and has built a reputation for durability. Design a social media approach that would help increase brand awareness and communicate the value proposition of Uniqlo relative to its competitors.

2. Look at the different types of online advertising. Describe one of them. What characteristics of your selected advertising do you believe would be the most effective for you? Why?

3. You are the owner of a small, local, hometown gourmet meats store. What, if any, advantage do you see in setting up an online presence? In what ways could this possibly help your business? Or could it?