Please chose one of the following top Canadian companies: Air Canada, Bell (BCE Inc.), Canadian Tire,Royal Bank of Canada, Lululemon Athletica Inc, Telus Corp, Manulife & Enbridge Inc.Do your own personal research about the company of your choice to familiarize yourself with theirbusiness. Expected time to research approx. 2 hours 1) Identify the Vision, Mission & Purpose of the company of your choice and take the time toexplain each one of them from your personal point of view. What resonate with you what youlike, dislike and why... 250 words 2) If you are chosen as a change leader for this company and based on what you know about itthrough your own research what are the suggested changes that you would recommend on thecompany vision that you would like to propose to the board of directors? And why? Pleasereflect on Table 6.4 "The characteristics of effective visions" page 185 in the book. 250 words 3) Does the company current Mission statement set out a meaningful and challenging purpose thatexcite, attract, retain and motivate the staff? Explain why, why not and how? 250 words 4) Based on the discussions we had in the class and the challenges with the new generation Z as anemerging and different workforce, what do you think the company should consider to attractand retain the new generation? 250 words