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Explain why a firm should reduce its cash conversion cycle (CCC). Discuss ways a firm can do so. (5 marks) Question 9 "In every area of financial management, the financial manager is always faced with the dilemma of liquidity versus profitability (also known as the 'Risk-Return tradeoff')". Discuss with examples, what the statement means with respect to Investment and Financing decisions for a firm. Note: Use your own words; do not copy directly from any sources