Please come up with a SWOT analysis of the Shaw Festival Strategic Plan

( Some things to consider while organizing the SWOT analysis)

• What are the main components?
• What are their main priorities?
• How did they come to those conclusions/strategies?
• What are their criteria for success?
• Do you have the impression they will be successful?
• What else could they do to ensure success?

SHAW FESTIVAL SHAW FUNDAMENTALS WHO ARE WE? A festival with a deserved reputation I Doward Show . WHAT ARE THE VALUES THAT GUIDE US? 1. Excellence: Never Compromise On Quality for excellence, where people who are curious about the world gather to Theatre is a basic human need, present in every society throughout history. We believe in share the unique experience of live making it the best it can be. This means no shortcuts: proper rehearsal periods, a constantly theatre. developing acting ensemble, and the highest quality craftsmanship in every sphere. Our work is unashamedly intelligent but not snobbish. We are entertainers OUR 2. Inclusion: Leave No One Out The Shaw Festival is a party to which everyone (Audience, Community, Company) is invited. and we want to play for everyone. We must do everything we can to remove the obstacles - social, physical or economic - that VISION make people feel they can't come. WHAT ARE WE 3. Compassion: Look After Each Other HERE TO DO? For the Shaw to lead a We are one company, dedicated to a culture of trust, respect and integrity. The quality of the work cannot be separated from the quality of the environment: so we will keep our sense of movement for the creation humour and give everyone a voice. Inspired by the spirit of Bernard Shaw, of real human encounters 4. Sustainability: Be Good Stewards we create unforgettable theatrical encounters in any way we want. The Shaw does not belong to us; we are holding it in trust for future generations. We must never stop looking for ways to work more efficiently, remain relevant and to ensure that we live within our Our charitable purpose is to advance means. the public's appreciation of the Arts, SHAW specifically Theatre, as a basic human 5. Community: Make The Most Of Our Location need. FESTIVAL We are not an island. We play a vital role in the life of the Niagara region, and we are proud to commit ourselves to that task. At the same time, our location gives us a great opportunity to be a cultural destination for two great countries. We are dedicated to serving our communities locally, across those countries and beyond. WHAT DO WE WANT TO BE? A Two-Way Theatre, where the audience has a real voice, and is not excluded from any aspect of our work. STAKE- AUDIENCE COMMUNITY COMPANY Deepen audience Be great partners Strive for Everyone who comes is a partner in the creative process. Their experience HOLDERS experiences, and broaden excellence in all we extends before and after each performance. actively listen to relationships at do and support and engage with home and beyond each other. our audiences, 01SHAW FESTIVAL STRATEGIC PRIORITIES COMMIT TO THE CREATION AND INCREASE THE BREADTH DEVELOPMENT OF OF COMMUNITIES THAT AN ENSEMBLE OF ATTEND AND ENGAGE EXPERT TWO WAY ACTORS WITH THE SHAW ESTABLISH HEALTHY WORKING CAPITAL AND RISK RESERVES CREATE CONSTANT OPPORTUNITIES FOR THE BROADEST RANGE OF ENGAGEMENT SHAW FESTIVAL |Commit to.-" the Creation and Development of an Ensemble oi' Expert :"Two Way Actors| Commit to: 1ill-"e will dedicate time and resources every year on an ongoing basis Creation and Development: This is not yet our core competency and will require the acquisition of talent and the ongoing= deep training of that talent in two way theatre techniques and for the text based work we do. Ensemble: An ensemble of resident actors= skilled in rotating repertory performance= allows us to build upon training and continuously improve over multiple seasons. Expert: This expertise exists in a very few places. TC and his team will create those experts here through training and classes and work to retain them over multiple seasons Two \"'ay Actors: Actors who engage and listen to the audience and respond to them= both in their performances and beyond the stage= and deepen the connection to our audiences. |Increase the Breadth of :"Communities that! Attend and! Engage with :"The Shaw| Increase the Breadth: Intentionally seek out those we are not yet engaged with Communities: A broad range of groups that include diversity, age= ability= geography= identity and economic capacity as well as local= national and bi national markets and partners. Attend: Grow our overall audience numbers by targeted programming and partnerships. Engage: Deepen our partnerships and relationships with stakeholst of all kinds toward both improved market opportunity and advancement of charitable purpose The Shaw: The Festival itself T.vill need to be a better= more nimble partner and colleague to ensure this occurs. |Create :"Constant Opportunities for the :"Broadest Range oi?" Engagement| Create: lire must be the generators and providers of these programs Constant Opportunities: Everyday. om both NGTL and beyond= people must be able to partake of the Shaw. Broadest Range: A tremendous multiplicity of ways and delivery methods: with experimentation and assessment to see which ways are the best delivery methods. Engagement: Advancing the public appreciation and perception of theatre as a basic human need. through programs that engage them as partners in the creative process and offer them a selfcurating model that encourages an ever deepening relationship Establish-\"Healthy \"forking Capital :"and Risk Reserves| Establish To instill condence and ensure stability and to prepare a future capital campaign= budget to eliminate the operating and capital decit by 2D 1319 {complete} and steady all operations. Healthy l'i'orking Capital lli-"e must optimize our assets and. within 5 years (by 2'32 2.523): ensure the theatre has a moderate working capital md as a buffer against annual cash issues and grow the endowment to over 839 Million (at least 1:1 Twith operating budget by EUEE) Risk Reserves To create more nimbleness and allow programmatic risk outside of our current templates= and to allow for programmatic experimentation