1. Please compare their ROE and identify the strength/weakness aspects of the firm that impact their ROE levels based on the given Du Pont analysis.

DuPont Analysis = Net Profit Margin x AT EM Microsoft Year = Profit Margin x Total Asset Turnover x Equity Multiplier 2.9 2017 29% 26% X 0.39 X 2018 20% 15% X 0.43 X 3.1 Year = Google Profit Margin x Total Asset Turnover 11% X 0.56 x Equity Multiplier 2017 8.0% X 1.3 2018 17% 22% X 0.59 X 1.3