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please complete the below chart for PepsiCo as it is inidicate to Quantitative Strategic Planning Matrix ( QSPM) 0 = Not applicable Strategy One Strategy
please complete the below chart for PepsiCo as it is inidicate to Quantitative Strategic Planning Matrix (QSPM)
0 = Not applicable | Strategy One | Strategy Two | ||
1 = Not attractive | ||||
2 = Somewhat attractive | ||||
3 = Reasonably attractive | ||||
4 = Highly attractive | ||||
AS Ratings | AS Ratings | |||
Strengths | ||||
Aquafina had a 17.7% increase in sales in 2022 | ||||
Increase in sales growth by 8.73% from 2021 to 2022 | ||||
Net income growth of 16.96% from 2021 to 2022 | ||||
55% of PepsiCo's worldwide net revenue was generated from food sales in 2021 | ||||
PepsiCo leads with 67% sports drink market share with Gatorade | ||||
Pepsi has a Brand Strength Index (BSI) score of 90.1 out of 100 in the non-alcoholic drink market | ||||
Gatorade (brand value up 26% to $5.3 billion) one of the fastest growing brands in 2022 | ||||
Operating profit increased by 122% in North America Beverage Market in 2022 | ||||
Introduced new carbonated beverage flavors in Thailand, resulting in a 2.6% gain in market share, particularly for low and no-sugar goods to satisfy healthy trends | ||||
Ethispheres Worlds Most Ethical Companies, one of only six companies to receive this honour 16 years in a row | ||||
AS Ratings | AS Ratings | |||
Weaknesses | ||||
16 of the 44 largest restaurant chains in the United States serve Pepsi over Coca-Cola | ||||
PepsiCo energy drink market share distribution is only 9.2% with Redbull and Coca-cola leading the market | ||||
Sierra Mist accouts for 0.2% of Pepsis 2022 earnings | ||||
February 2023, PepsiCo recalled 25,200 cases of its Starbucks Frappuccino Vanilla chilled coffee drinks in the US after glass was discovered in some of the bottles. | ||||
PepsiCo donates to several politicians and politician committees that sway consumer preference to brand loyalty. | ||||
Operating profit decreased by 420% in Q4 Europe Division in 2022 | ||||
Operating profit decreased by 215% in in Q4 Asia Pacific, Australia and New Zealand, and China Region in 2022 | ||||
Pepsi has a 70% male/ 30% female workforce with a 73% male turnover and only a 27% female turnover in employment | ||||
Frito-Lay and Pepsico bevarges in North America region account for 57% of total net profit | ||||
Asia Pacific, Australia and New Zealand and China Region account for 6% of total net profit | ||||
AS Ratings | AS Ratings | |||
Opportunities | ||||
Increasing demand for healthy food and drinks | ||||
Increasing demand for snacks and beverages in emerging markets | ||||
Growing demand for organic and natural products | ||||
Increasing demand for sustainable packaging | ||||
Increase new flavors and non-alcoholic beverages diversification | ||||
Growing demand for energy drinks | ||||
Increasing trend of online shopping | ||||
Increasing health consciousness among consumers | ||||
Increase partnering to enhance alliances and partnerships | ||||
Increasing popularity of e-commerce | ||||
AS Ratings | AS Ratings | |||
Threats | ||||
Intense competition from Coca-Cola, Nestle, Dr. Peppers | ||||
The negative impact of Covid-19 pandemic on sales | ||||
Fluctuating commodity prices and currency exchange rates | ||||
Health concerns associated with surgery drinks | ||||
Changing in consumer preferences and tastes | ||||
Stringent government regulations and taxes | ||||
Increasing popularity of privte lable brand | ||||
Economic instability and recession | ||||
Environmental concerns and increasing focus on sustainability | ||||
Increase in raw materials and production costs | ||||
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