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*Please complete the following STEP BY STEP DETAIL on the basis of RYANAIR-IRISH AIRLINE.* *1-* Identify the forces affecting the Ryanair organization channel strategy. (30%)

*Please complete the following STEP BY STEP DETAIL on the basis of RYANAIR-IRISH AIRLINE.*

*1-* Identify the forces affecting the Ryanair organization channel strategy. (30%)

*2-* Identity the channel functions performed and by whom between Ryanair and the End user. (60%)

*3-* Make recommendations as to how the channel strategy could be changed for Ryanair in the future. (10%)

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