Please complete the following using Netflix as your company of choice.

SWOT Analysis

This section should identify the strengths, weaknesses, opportunities, and threats. It should further discuss how effects of the components of the SWOT analysis interact and will potentially drive strategy. How will strengths mitigate weaknesses and how will strengths be used to take advantage of opportunities and defend against threats? How will weaknesses undermine strengths and pose a risk to pursuing opportunities and open the company to potential threats?

Measures and Evaluation

This section should address how the strategies will be observed for performance and measured for effectiveness. It should address what success look like and how to identify if a strategy is working or not, and any possible adjustments to make to keep the play on track based on what the measures may be indicating.