Question
Please create an IMC (integrated marketing communication) on Pratt&Whitney, mainly on in-person promotion/personal selling, events/meetings it attended(exhibition, military expo, exchange meetings etc.), sales team, history
Please create an IMC (integrated marketing communication) on Pratt&Whitney, mainly on in-person promotion/personal selling, events/meetings it attended(exhibition, military expo, exchange meetings etc.), sales team, history (as in how it developed into the big company now)
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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