Please define the following

1. Target segment
2. Positioning
3. Positioning strategy
4. STP marketing
5. Marketing segmentation
6. Heavy users
7. Nonusers
8. Brand-loyal users
9. Switchers\variety seekers
10. Emergent consumers
11. Point-of-entry marketing
12. Demographic segmentation
13. Geo demographic segmentation
14. Psycho graphics
15. Lifestyle segmentation
16. Benefit segmentation
17. Consumer markets
18. Business markets
19. Competitive field
20. Market niche
21. Benefit positioning
22. User positioning
23. Competitive positioning
24. Repositioning
25. Value proposition

Please answer.

1.Explain the process of STP marketing.

2.Describe bases for identifying target segment.

3.Discuss criteria for choosing a target segment.

4. Identify the essentials of a positioning strategy.

5. Review the necessary ingredients for creating a brand's value proposition