Please, describe the type of diversification that Pepsico uses.

If you believe Pepsico uses related diversification, explain how it creates synergies and generates value. Defend your position comprehensively. If you believe Pepsico uses unrelated diversification, explain how it creates synergies and generates value. Defend your position comprehensively.

Regardless of your answer above, explain in which quadrant of the Boston Consulting Group matrix each of the three business segments (North American Beverages, Frito-Lay, and Quaker) falls. Based on each business segment's position, propose what Pepsico should do with each business (e.g., divest, reinvest money, maintain, etc.).