Please discuss \"Why what business are we in is so important?" by choosing one of the options below and consider how they might answer ifthey were properly marketing oriented. For example, a fast food retailer might be in the business of satisfying hunger quickly, cheaply and conveniently. a) A fast food retailer b) A national airline c) A car manufacturer d) A hairdresser Your essay should focus on the organisation's attention on the customer's problem that it is trying to solve rather than on the product as such. This is more likely to lead to a creative and flexible approach to designing a marketing mix and a marketing offering that the customer appreciates and is less likely to lead to a situation where the organisation is left behind by more innovative competitors