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SUPPLY CHAIN CONNECTIONS PANERA BREAD: "A LOAF OF During the past 10 years, Panera Bread's BREAD IN EVERY ARM" manufacturing and supply chain team has built a fresh dough manufacturing system that There is a good chance that you have either heard of consists of 17 facilities with more than 800 or visited a Panera Bread bakery-cafe. Panera Bread is employees. In excess of 200 million pounds of a specialty food retailer that has built its business on dough are delivered by 110 trucks that travel providing consumers with fresh artisan bread prod- 9.7 million miles annually. Oh, and the team ucts served at strategically located, distinctive bakery- also manages vendor contracts, controls the cafes. Between December 2003 and mid-2011, the distribution system for the retail bakery-cafes number of Panera locations grew from 602 to 1,493. and supports the company's baking activities. Financial results were equally impressive: 2010 rev- The team is responsible for everything that enues and profits were up over 2005 by 141% and comes through the back doors of Panera Bread 114%, respectively. bakery-cafes. But have you ever thought about the upstream supply chain activities that must be accomplished Even in this short description, we can see how in order to support the company's mission state- Panera Bread's supply chain activities cover everything ment, A loaf in every arm? In the case of Panera from sourcing to production to delivery. It's a safe bet Bread, keeping up with the growth in the number of that Panera Bread's interest in effective supply chain bakery-cafes--while still maintaining a high-quality, management will continue to "rise" along with its consistent product-presents a special challenge. The products. company has responded by investing heavily in its sup- ply chain. As one article put it:? Questions 1. Summarise the history, strengths and weaknesses, and financial data of the company. 2. What is company's mission statement and what upstream supply chain activities must be accomplished to support company's mission statement. 3. Describe what challenges Panera faces in the growth and the operation of the business. 4. In your own words, explain the findings of one article that address the issues such as management strategy, technology, and sociocultural factors within its consumer base. 5. Suppose you are the manager of a very similar operation. List what specific supply chain activities you will layout covering everything from sourcing to production to delivery. Provide a list of at least five activities