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Brand C Brand D Brand Category Total 1 * Complete the following table: Aggregated Raw Data Shopper Brand A Brand B 01 3 1 02 0 03 3 1 04 1 OS 0 2 Period Total 0 0 0 1 o 0 0 0 2 3 2 4 0 3 Market Share Purchase Rate Number of Buyers Purchases Frequency Penetrations Share of Category Requirements Cat. purchases by buyers of brand SCR (%) 100% Loyals 01 02 03 04 05 100% Laval Brand C Brand D Brand Category Total 1 * Complete the following table: Aggregated Raw Data Shopper Brand A Brand B 01 3 1 02 0 03 3 1 04 1 OS 0 2 Period Total 0 0 0 1 o 0 0 0 2 3 2 4 0 3 Market Share Purchase Rate Number of Buyers Purchases Frequency Penetrations Share of Category Requirements Cat. purchases by buyers of brand SCR (%) 100% Loyals 01 02 03 04 05 100% Laval