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Amazon.com, Inc. (AMzN) organizes its operations into three segments: North America, International, and Amazon Web Services (AWS). The North America and International segments primarily report amounts eamed from online consumer retail sales. The AWs segment offers a broad set of technology services, inctuding computing, storage, database, analytics, and other cloud-based services, For a recent year, Amazon reported the following segment results (in millions): Assume the following percentages of total operating expenses for each segment are variable: a. Prepare a variable costing income statement for Amazon.com by segment. Round all amounts to the nearest mi b. Compute the contribution margin Fatio for each segment. Round ratios to the nearest tenth of a percent. c. Based on your answers to (a) and (b), interpret the segment performance. The North America segment's contribution margin ratio is sightly than Internationals contribution margin ratio. In contrast, AWs has a contribution inargin ratio is than twice that of the North America and International segments. These differences reflect the underlying operations of each segment. The North America and International segments are based primarily upon consumer retail sales, which is AWs focuses on a broad set of technology services, which allows for. competitive with operating margins. In addition, Amazon. com was one of the firat companies to focus AWs focuses on a broad set of technology services, which allows for on developing cloud-based technology services. However, Amaron.com is facing Mierosoft (MSFT). icompetition in its AWs cloud-based services from companies auch as