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Please explain a CEO why a bond issue would be a great idea for their company. Talk about how the bonds are sold, what discount

Please explain a CEO why a bond issue would be a great idea for their company. Talk about how the bonds are sold, what discount or premium you would recommend from par value and why. Discuss the term and how the bond payments work. Consider how the company might retire the bond issue and when.

Please be thorough. Thanks.

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