Please explain "forecast content items" and "forecasting techniques" in relation to the question below.

"Suppose that you are the new CEO at Memorial Hospital. Memorial is a nonprofit hospital with 300 beds and is located in a busy metropolitan area directly adjacent to a large university. Memorial is the only hospital within a 20-mile radius of campus, but construction on a new, competing hospital has just started within 5 miles. Identify three forecast content items. How will they be measured? What is the expected status of the content items in the future? Which forecasting techniques should you use? Why?"