Please explain how Bradely Park Hospital (BPH) was able to set it self as a low cost defender and how was this the right decision baed upon tge SWOT analysis. Internal Strengths included

• strong primary care network coordinated with clinicians in 20 specialties
• close proximity of clinics and hospital
• lab and advanced imaging on site
• Talented administrative leaders
• New CEO with fresh ideas
• Comprehensive It infrustructure

Internal Weakness

• Long wait times in the emergency department
• scheduling access problems
• inadequate parking when clinic is busy
• outdated facilities
• low staff morale
• poor funding for personnel
• poor statewide reputation for quality care
• costs overturn

External concerns

Threats

• weak economy
• new government regulations, including penalties for poor quality
• large medicare patient population
• weak labor supply
• new payment modules
• difficulty recruiting physicians
• innovative competitor

Opportunities available

• partnership withoutside physicians
• governmental pressures for new care models requiring multispecialty clinicians
• cutbacks at smaller hospitals and physcians groups