Question
Please explain how different the pureplay and the click & bricks models are. (Amazon vs Walmart). Also, how should Clicks & Bricks utilize the fact
Please explain how different the pureplay and the click & bricks models are. (Amazon vs Walmart).
Also, how should Clicks & Bricks utilize the fact that they have both channels by creating new services?
- Can they create new services because they have both stores and online?
- What about returns?
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It Project Management
Authors: Joseph Phillips
3rd Edition
0071700439, 978-0071700436
