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Please explain how the role of IT at Disney has evolved since the creation of the company. ( answer in 3 or 4 sentences ])
Please explain how the role of IT at Disney has evolved since the creation of the company. ( answer in 3 or 4 sentences ])
Part II: Please read the following scenario and answer the questions at the end of the scenario. Disney+ The Walt Disney Company was established in 1923 by Walt Disney and Roy O. Disney. Over the next 90 years, the company shaped the world's media and entertainment landscape. Disney had released many record-setting movies in theaters, such as Toy Story, Lion King, Marvel's The Avengers, Star Wars, Frozen, and Black Panther. Of the top 10 films with the largest worldwide box-office sales in the 21st century, Disney released or owned eight. Today, Disney is diversified but overall well-organized. The company owns Disney Studios, Disney Music, ABC TV, ESPN, Pixar Animation Studios, Lucasfilm, Marvel, Fox Searchlight, National Geographic cable channels, and 60% of the streaming site Hulu. In 2019, Disney had a revenue of over $69 billion, 200k employees globally, and nearly 40% of the US box office. Technology has always been an integral and critical part of Disney. During the last two decades, almost all of Disney's business lines, including the production to distribution of TV and films, relied on IT. Disney's themes parks, for example, have been adopting IT innovations, from wearable technologies to virtual reality, to increase efficiency and improve customer experience. In 2017, Disney acquired 75% of BAMTech, a company providing streaming technology, for about $2.75 billion. BAMTech began as the in- house IT division for Major League Baseball (MLB). The division was a pioneer in using IT to broadcast live games online. In 2015, the group became a separate firm, BAMTech. The integration of BAMTech's technology prepared Disney's for one the biggest changes in Disney's history: offering online streaming. On November 12, 2019, for the first time in Disney's history, the company's vast, almost century-old library of content was open to the world. The company launched its long-awaited, highly-anticipated online video streaming platform, Disney+, a website that distributes the large collection of films and TV shows produced or owned by Disney. In the early morning of Nov. 12, the site went live. The launch, however, did not go as planned. Once the site became available, excited Disney users, when trying to login, were repeatedly met with the error message "unable to connect." By 7:00 am EST, there were over 7000 reports of issues. Thousands of subscribers experienced persisting difficulties logging in, inability to stream video, app failures, and shows and movies disappearing from the online library. What went wrong? The IT system underlying Disney+ consisted of many subsystems. Some were outsourced; some were acquired; some were built in-house. The key component, the video content delivery platform, was provided by Akamai Technologies, Inc., one of the world's largest IT infrastructure providers. The platform performed properly during the launch. Rather, the problems seemed to be rooted in other components. Most notably, the authentication systems had to verify users from Disney's own apps as well as different browsers. When overloaded with requests, the verification system failed. In response, the company's IT team were able to fixed most of the errors and users gradually returned. In retrospect, the launch of Disney+ came at a critical time. A few months later, COVID-19 led to closure of movie theaters and theme parks - Disney's main sources of revenue. The online streaming business, meanwhile, grew dramatically. By August 2020, Disney+ attracted over 60 million subscribers - a huge success. In September, Disney became the first to bypass cinema and directly release a main blockbuster movie, Mulan, on its streaming site. On October 12, 2020, Disney's CEO announced that Disney would restructure to focus on streaming. The century-old Disney will transform into a technology companyStep by Step Solution
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