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please explain how to solve each step So w Question 1 Assumptions: Forecasted Industry Growth Rate = 15% Companies Market Share Post Types 2019 Sales

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So w Question 1 Assumptions: Forecasted Industry Growth Rate = 15% Companies Market Share Post Types 2019 Sales 40% Square $400 M 40% Round $400 M 20% Square $200 M Totals 100% N/A $ 1 B 60% Post Innovations (a new entrant in the post market) wants to capture 20% of the Square Post Market by 2022. Post has developed a very cost effective post material that does not rot when exposed to water or termites. Assumptions (cont) The SAM % / TAM % ratio is expected to remain constant over the period 2020 to 2022. Post Inno. Prod. Ramp Capability = 400% Year over Year (YOY) This means they can quadruple production year over year. Average Selling Price (ASP) is $10.00/unit in 2020 through 2022. Forecasted Growth Rate is 15% YoY from 2020 to 2022. A) What is the Total Available Market (TAM) in $? B) What is the Serviceable Market (SAM) in $? 2020 2021 2022 TAM SAM 2019 1B 600 M 690 M 790 M 910 M C) What should the Post Inno. production schedule look like for calendar years 2020, 2021, & 2022 based on a capability to ramp production at a rate of 400% YoY?? C) See Post Units below. From prior Slide 1 - $10 TAM Post Sales ($) SAM Post Sales ($) TAM Post Units SAM Post Units Post Inno. Revenues ($) Post Inno. Units TAM % SAM % 2019 $ 1000 M $ 600 M 100 M 60 M $0 0 0 0 2020 $ 1150 M $ 690 M 115 M 69 M $11.4 M. 1.14 M 1.0 % 1.7% 2021 $ 1320 M $ 790 M. 132 M 79 M $ 45.6 M 4.56 M 3.5 % 5.8 % 2022 $ 1520 M $ 910 M. 152 M 91 M. $ 182.5 M 18.2 M. 12% 20% D) What are the TAM % and SAM % for years 2020 & 2021? E) Are the Market Share Objectives reasonable? So w Question 1 Assumptions: Forecasted Industry Growth Rate = 15% Companies Market Share Post Types 2019 Sales 40% Square $400 M 40% Round $400 M 20% Square $200 M Totals 100% N/A $ 1 B 60% Post Innovations (a new entrant in the post market) wants to capture 20% of the Square Post Market by 2022. Post has developed a very cost effective post material that does not rot when exposed to water or termites. Assumptions (cont) The SAM % / TAM % ratio is expected to remain constant over the period 2020 to 2022. Post Inno. Prod. Ramp Capability = 400% Year over Year (YOY) This means they can quadruple production year over year. Average Selling Price (ASP) is $10.00/unit in 2020 through 2022. Forecasted Growth Rate is 15% YoY from 2020 to 2022. A) What is the Total Available Market (TAM) in $? B) What is the Serviceable Market (SAM) in $? 2020 2021 2022 TAM SAM 2019 1B 600 M 690 M 790 M 910 M C) What should the Post Inno. production schedule look like for calendar years 2020, 2021, & 2022 based on a capability to ramp production at a rate of 400% YoY?? C) See Post Units below. From prior Slide 1 - $10 TAM Post Sales ($) SAM Post Sales ($) TAM Post Units SAM Post Units Post Inno. Revenues ($) Post Inno. Units TAM % SAM % 2019 $ 1000 M $ 600 M 100 M 60 M $0 0 0 0 2020 $ 1150 M $ 690 M 115 M 69 M $11.4 M. 1.14 M 1.0 % 1.7% 2021 $ 1320 M $ 790 M. 132 M 79 M $ 45.6 M 4.56 M 3.5 % 5.8 % 2022 $ 1520 M $ 910 M. 152 M 91 M. $ 182.5 M 18.2 M. 12% 20% D) What are the TAM % and SAM % for years 2020 & 2021? E) Are the Market Share Objectives reasonable

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