Please explain Market Segmentation Profile for Domestic AND International Markets. In the example below for Turul Winery, there are two (2) customer personas. What are customer personas?  NOTE: I have completed Segment 1 (Customer Persona 1). However, I am not sure what information should go into Customer Persona 2 and why?

Segment Profile 1     (Customer Persona 1)		Segment Profile 2 (Customer Persona 2)
Geographics:	Urban and suburban areas in Europe and Asia Areas with a high concentration of wine enthusiasts and fine dining restaurants	Geographics:
Demographics:	Age: 25-55 Gender: Both Income: $60,000-$120,000 Education: College and above Occupation: White-collar workers, professionals, managers Family status: Married with children	Demographics:
Psychographics:	Lifestyle: Health-conscious, wine enthusiasts, appreciates fine dining experiences Values: Appreciates authenticity and quality, values sustainability and eco-friendliness Personality: Ambitious, curious, adventurous	Psychographics:
Usage Rate:	High Medium Low