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please explain the math Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent
please explain the math
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement: $ 1,640,000 Sales Variable expenses Contribution margin 576,100 1,063,900 1,170,000 Fixed expenses $ (106,100) Net operating income (loss) In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information Division West East Central $450,000 $650,000 540,000 Sales $337 23% $ $283,000 $337,000 $191,000 Variable expenses as a percentage of sales Traceable fixed expenses 54% 34% Required 1. Prepare a contribution format income statement segmented by divisions 2-a. The Marketing Department has proposed increasing the West Division's monthly advertising by $20,000 based on the belief that it would increase that division's sales by 11%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented? 2-b. Would you recommend the increased advertising? Prepare a contribution format income statement segmented by divisions. Division Total Company East Central West The Marketing Department has proposed increasing the West Division's monthly advertising by $20,000 based on the belief that it would increase that division's sales by 11%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented? (Do not round intermediate calculations.) Net operating income will by Would you recommend the increased advertising? YesStep by Step Solution
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