Please explain the processual and contingency approaches used by the effective change manager by providing the answers to the following questions and justify the opinion by providing the peer-reviewed support to the arguments:

Why does the conventional approach to strategic innovation management so often disappoint?

What are the main characteristics of strategically innovative companies?

What are the ethical considerations and implications of change methods?

Also, explain about the critique of the process of synectics in the context of creative problem identification, morphological analysis and how do you relate to Leadership?