Please explain these quesions answer. thank you .

Base Study: Kantipur confectionery Private limited is a well-reputed manufacturer of sweets and chocolates. having an aim to capture the target market of Laiitpur and Kathmandu. The company started its operation. in 2069 3.5. with a vision to be market leader in confectionery products. The employees of the company were very supportive in the start up with their full dedication and commitment towards the company objectives. However the sales of the company could not increase as per the expectation which led to decrease in employee morale. Since Management could not ill] the employee expectation due to unexpected low sales the employees also lost faith in the management team. The BOD of company came up with the plan to increase the sales with aggressive promotion and awareness advertisement of products, however the company has not nalized its plan for advertisement budget to carry out promotional activities. Top level management has a discussion regarding the investment and expenses of advertisement. On the basis of the above case. answer the following questions. Mons: [at Explain the different forms of promotion available to Kantipur confectionery. [b] Discuss different advertising appeals can be designed to attract the customer. {c} One of the owners asked you "whether advertising is an expenses or an investment" What reasons you would provided to convince the owner that' advertisement is indeed on investment