Please explain to me some questions, thanks

1. General Electric has an annual plan in place to deal with the company's current SBUs and their operations.

However, as a growth-oriented firm, it is interested in both domestic and international markets. This

requires General Electric to constantly monitor the environment and adapt to the opportunities with which

it is presented. To take advantage of its changing marketing opportunities, it is most important for General

Electric to have what in place?

2. How does the strategy for a Cash Cow differ from the strategy for a Star?

3. Explain why, according to the authors of your text, the marketing mix (product, price, place, promotion,

process, physical evidence and people) takes a seller's view of the market, not the buyer's view. How should

marketers consider the buyer's view?