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Please explain using the four pricing orientations . Thanks 1. Review the four pricing orientations in the text and consider this hypothetical pricing situation Bud
Please explain using the "four pricing orientations ". Thanks
1. Review the four pricing orientations in the text and consider this hypothetical pricing situation Bud Light Seltzer. When Anheuser-Busch InBev (ABlnBev) launched this product, the company set the price low at $8.99 for a 12 -pack. White Claw had already launched the hard seltzer market and capture a majority of market share along with Truly. AB InBev wanted to use its massive capital strength to take market share away and discourage any other new products from entering the market. Which one pricing orientation is the company using most? (Highlight one answer) a. Profit-oriented b. Sales-oriented c. Competitor-oriented d. Customer-oriented Step by Step Solution
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