Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Please explain using the key terms Inspiron and OptiPlex 8. Consider how Dell manufactures an Inspiron product line for individual consumers, and an OptiPlex product
Please explain using the key terms "Inspiron" and "OptiPlex"
8. Consider how Dell manufactures an Inspiron product line for individual consumers, and an OptiPlex product line for business customers. Describe how each element of the marketing mix (Product, Price, Place, and Promotion) would change when comparing the B2C marketing mix to the B2B marketing mix. For example, how & why might a business product need to be different from a similar consumer product in this scenario? a. Product: b. Price: c. Place: d. Promotion:
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
