Question
please explain with reason you are working for a company that has created the ROBOTix Dog. It is exactly like a real dog except that
please explain with reason you are working for a company that has created the ROBOTix Dog. It is exactly like a real dog except that it does not shed, eat, or poop; however it still needs to be walked and loved. It will be your best friend and wag its robot tail every time it sees you. The chief marketing officer of ROBOTix conducted a market research survey of potential customers in a target market and determined the percentage of respondents who would pay each of the prices shown in the table below.
To clarify this table, only 20% of the survey respondents would buy the ROBOTix Dog at the $600 price, but those respondents would also buy the robot dog at the $500, $450, $400, and $300 price points. All of the respondents would buy the product at the $300 price point. 5 million is the market potential in one year. Unit cost or variable cost is the same at $180 regardless of price.
(a) Calculate the volume of customers, potential sales, percent margin, and gross profit for each price point: $600, $500, $450, $400, and $300.
(b) Identify which price point is best for ROBOTix to achieve the largest profit.
(c) Be creative and identify how the ROBOTix company could market to someone in your demographic or psychographic group.
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