Please find at least 5 univariate variable from the following:

Variable Short-hand	Question/Variable Full Description
duration	Duration (in seconds) to complete the survey
age	To begin, what is your age?
drinks_week	About how many alcoholic drinks do you have each week?
white_spirits	Which of the following alcoholic beverage types have you drank in the past three months? (Select all that apply.) - Selected Choice - white spirits (e.g., vodka)
beer	Which of the following alcoholic beverage types have you drank in the past three months? (Select all that apply.) - Selected Choice - beer
red_wine	Which of the following alcoholic beverage types have you drank in the past three months? (Select all that apply.) - Selected Choice - red wine
champagne	Which of the following alcoholic beverage types have you drank in the past three months? (Select all that apply.) - Selected Choice - champagne or sparkling wine
brown_spirits	Which of the following alcoholic beverage types have you drank in the past three months? (Select all that apply.) - Selected Choice - brown spirits (e.g., bourbon, whiskey)
white_wine	Which of the following alcoholic beverage types have you drank in the past three months? (Select all that apply.) - Selected Choice - white wine
drinks_other	Which of the following alcoholic beverage types have you drank in the past three months? (Select all that apply.) - Selected Choice - other alcoholic drink categories not listed here (please specify)
drinks_other_text	Which of the following alcoholic beverage types have you drank in the past three months? (Select all that apply.) - other alcoholic drink categories not listed here (please specify) - Text
imported_beer	Now, more specifically, which of the following alcoholic beverages have you drank in the past three months? (Select all that apply.) - imported beer
Irish_whiskey	Now, more specifically, which of the following alcoholic beverages have you drank in the past three months? (Select all that apply.) - Irish whiskey
seltzers	Now, more specifically, which of the following alcoholic beverages have you drank in the past three months? (Select all that apply.) - alcoholic seltzers (e.g., White Claw or Corona Hard Seltzer)
flav_malt_bev	Now, more specifically, which of the following alcoholic beverages have you drank in the past three months? (Select all that apply.) - flavored malt beverages (e.g., Mike's Hard Lemonade, Smirnoff Ice, Twisted Tea)
tasting_events	Think about your alcoholic drink buying process. To what extent do each of the following information sources help you make alcoholic drink purchase decisions? - Tasting events
social_influencers	Think about your alcoholic drink buying process. To what extent do each of the following information sources help you make alcoholic drink purchase decisions? - Social influencers
retail_assocs	Think about your alcoholic drink buying process. To what extent do each of the following information sources help you make alcoholic drink purchase decisions? - Retail beverage associates
social_media	Think about your alcoholic drink buying process. To what extent do each of the following information sources help you make alcoholic drink purchase decisions? - Social media
friends_family	Think about your alcoholic drink buying process. To what extent do each of the following information sources help you make alcoholic drink purchase decisions? - Friends and family
server	Think about your alcoholic drink buying process. To what extent do each of the following information sources help you make alcoholic drink purchase decisions? - Restaurant server
bartender	Think about your alcoholic drink buying process. To what extent do each of the following information sources help you make alcoholic drink purchase decisions? - Bartender
bev_websites	Think about your alcoholic drink buying process. To what extent do each of the following information sources help you make alcoholic drink purchase decisions? - Alcoholic beverage company's websites
radio_ads	Think about your alcoholic drink buying process. To what extent do each of the following information sources help you make alcoholic drink purchase decisions? - Radio advertisements
tv_ads	Think about your alcoholic drink buying process. To what extent do each of the following information sources help you make alcoholic drink purchase decisions? - Television advertisements
print_ads	Think about your alcoholic drink buying process. To what extent do each of the following information sources help you make alcoholic drink purchase decisions? - Print (e.g., magazine) advertisements
plan_bev_purchases	To what extent do you plan your alcoholic beverage purchases? Move the slider to indicate where you fall between the two descriptors below. - .
ability_to_taste	How important are the following when choosing an alcoholic beverage? - the ability to taste the beverage before purchase
calories	How important are the following when choosing an alcoholic beverage? - the number of calories
ingredients	How important are the following when choosing an alcoholic beverage? - the beverage's ingredients
way_mftred	How important are the following when choosing an alcoholic beverage? - the way the beverage was manufactured
popularity	How important are the following when choosing an alcoholic beverage? - the popularity of the brand
history	How important are the following when choosing an alcoholic beverage? - the history of the brand
personality	How important are the following when choosing an alcoholic beverage? - the personality of the brand
reputation	How important are the following when choosing an alcoholic beverage? - the alcohol brand's reputation
charitable_work	How important are the following when choosing an alcoholic beverage? - the alcohol brand's charitable work
taste_of_bev	How important are the following when choosing an alcoholic beverage? - the taste of the beverage itself
price	How important are the following when choosing an alcoholic beverage? - the price
covid_consumption	To what extent has your consumption of alcoholic beverages changed since March 2020 and COVID-19?
post_covid_consumption	Looking to the future, how will your consumption of alcoholic beverages change post-COVID-19?
post_covid_choice	Looking to the future, how will your choices of alcoholic beverages change post-COVID-19?
covid_choice	To what extent has your choices of alcoholic beverages changed since March 2020 and COVID-19?
humor_in_ads_covid	How appropriate is it for a beverage company to use humor in their advertising during the COVID-19 era?
serious	The following are a list of advertising message styles. These advertising styles are intended to capture attention and deliver brand messages. Select the TOP THREE advertising message styles that alcoholic beverage companies use that are successful in influencing people like you to purchase their products. - serious and authoritative
authentic	The following are a list of advertising message styles. These advertising styles are intended to capture attention and deliver brand messages. Select the TOP THREE advertising message styles that alcoholic beverage companies use that are successful in influencing people like you to purchase their products. - authentic
lighthearted	The following are a list of advertising message styles. These advertising styles are intended to capture attention and deliver brand messages. Select the TOP THREE advertising message styles that alcoholic beverage companies use that are successful in influencing people like you to purchase their products. - lighthearted and funny
heartwarming	The following are a list of advertising message styles. These advertising styles are intended to capture attention and deliver brand messages. Select the TOP THREE advertising message styles that alcoholic beverage companies use that are successful in influencing people like you to purchase their products. - heartwarming and emotional
factual	The following are a list of advertising message styles. These advertising styles are intended to capture attention and deliver brand messages. Select the TOP THREE advertising message styles that alcoholic beverage companies use that are successful in influencing people like you to purchase their products. - factual
entertaining	The following are a list of advertising message styles. These advertising styles are intended to capture attention and deliver brand messages. Select the TOP THREE advertising message styles that alcoholic beverage companies use that are successful in influencing people like you to purchase their products. - entertaining
celeb_endorsement	The following are a list of advertising message styles. These advertising styles are intended to capture attention and deliver brand messages. Select the TOP THREE advertising message styles that alcoholic beverage companies use that are successful in influencing people like you to purchase their products. - endorsements from celebrities
real_peop_endorsement	The following are a list of advertising message styles. These advertising styles are intended to capture attention and deliver brand messages. Select the TOP THREE advertising message styles that alcoholic beverage companies use that are successful in influencing people like you to purchase their products. - endorsements from real people
memorable_campaign	What is the most memorable alcohol-related marketing campaign or advertisement you can think of? (Type your response in the box below.)
post_tried_new_drink	How likely would you be to post on social media about an alcoholic drink for each of the following? - You just tried an incredible new drink for the first time.
post_great_time	How likely would you be to post on social media about an alcoholic drink for each of the following? - Youre having a great time drinking with friends and/or family.
post_local_community	How likely would you be to post on social media about an alcoholic drink for each of the following? - You just learned the alcohol brand is doing something great for the local community.
post_popup_event	How likely would you be to post on social media about an alcoholic drink for each of the following? - Youre enjoying an unexpected pop up or event experience hosted by the alcohol brand.
post_funny_experience	How likely would you be to post on social media about an alcoholic drink for each of the following? - You just had a funny experience with an alcoholic drink.
environ_org	Which of the following would you like to see alcoholic brands support? (Select all that apply.) - Selected Choice - environmental organization (e.g., Earth Day)
animal_org	Which of the following would you like to see alcoholic brands support? (Select all that apply.) - Selected Choice - animal organization (e.g., SPCA)
aid	Which of the following would you like to see alcoholic brands support? (Select all that apply.) - Selected Choice - national or international aid (e.g., Red Cross)
arts	Which of the following would you like to see alcoholic brands support? (Select all that apply.) - Selected Choice - arts (e.g., a museum)
social_movement	Which of the following would you like to see alcoholic brands support? (Select all that apply.) - Selected Choice - social movement
human_rights	Which of the following would you like to see alcoholic brands support? (Select all that apply.) - Selected Choice - human rights/well-being (e.g., shelter)
political_campaign	Which of the following would you like to see alcoholic brands support? (Select all that apply.) - Selected Choice - political campaign
brand_employees	Which of the following would you like to see alcoholic brands support? (Select all that apply.) - Selected Choice - the company's employees
local_community	Which of the following would you like to see alcoholic brands support? (Select all that apply.) - Selected Choice - the local community
restaurant_employees	Which of the following would you like to see alcoholic brands support? (Select all that apply.) - Selected Choice - restaurant/bar employees
farmers	Which of the following would you like to see alcoholic brands support? (Select all that apply.) - Selected Choice - farmers/growers of the alcoholic beverage's ingredients
support_others	Which of the following would you like to see alcoholic brands support? (Select all that apply.) - Selected Choice - other (Please specify.)
support_others_text	Which of the following would you like to see alcoholic brands support? (Select all that apply.) - other (Please specify.) - Text
involvement_charities	Move the slider between these two actions to indicate your feeling about how alcoholic brands should get involved with charities and/or nonprofits. Alcoholic brands should... - .
familiar_Corona	Are you familiar with Corona alcoholic beverages?
Corona_senses1	Evaluate the extent to which each of the following statements reflects your experience with the Corona beverage brand. - Corona makes a strong impression on my senses.
Corona_senses2	Evaluate the extent to which each of the following statements reflects your experience with the Corona beverage brand. - I find Corona interesting in a sensory way.
Corona_emotion1	Evaluate the extent to which each of the following statements reflects your experience with the Corona beverage brand. - Corona induces feelings and sentiments.
Corona_emotion2	Evaluate the extent to which each of the following statements reflects your experience with the Corona beverage brand. - Corona is an emotional brand.
Corona_body1	Evaluate the extent to which each of the following statements reflects your experience with the Corona beverage brand. - The Corona brand brings about physical responses.
Corona_body2	Evaluate the extent to which each of the following statements reflects your experience with the Corona beverage brand. - Corona is action-oriented.
Corona_cognition1	Evaluate the extent to which each of the following statements reflects your experience with the Corona beverage brand. - Corona makes me think.
Corona_cognition2	Evaluate the extent to which each of the following statements reflects your experience with the Corona beverage brand. - Corona stimulates my curiosity and problem solving.
drink_Corona_beer	Do you drink Corona beer?
Coronabeer_word1	What are three words that you would use to describe Corona beer. - Word 1
Coronabeer_word2	What are three words that you would use to describe Corona beer. - Word 2
Coronabeer_word3	What are three words that you would use to describe Corona beer. - Word 3
drink_Corona_seltzer	Do you drink Corona hard seltzer?
Coronaseltzer_word1	What are three words that you would use to describe Corona hard seltzer? - Word 1
Coronaseltzer_word2	What are three words that you would use to describe Corona hard seltzer? - Word 2
Coronaseltzer_word3	What are three words that you would use to describe Corona hard seltzer? - Word 3
familiar_WhiteClaw	Are you familiar with White Claw hard seltzer?
WhiteClaw_senses1	Evaluate the extent to which each of the following statements reflects your experience with the White Claw brand. - White Claw makes a strong impression on my senses.
WhiteClaw_senses2	Evaluate the extent to which each of the following statements reflects your experience with the White Claw brand. - I find White Claw interesting in a sensory way.
WhiteClaw_emotion1	Evaluate the extent to which each of the following statements reflects your experience with the White Claw brand. - White Claw induces feelings and sentiments.
WhiteClaw_emotion2	Evaluate the extent to which each of the following statements reflects your experience with the White Claw brand. - White Claw is an emotional brand.
WhiteClaw_body1	Evaluate the extent to which each of the following statements reflects your experience with the White Claw brand. - White Claw brings about physical responses.
WhiteClaw_body2	Evaluate the extent to which each of the following statements reflects your experience with the White Claw brand. - White Claw is action-oriented.
WhiteClaw_cognition1	Evaluate the extent to which each of the following statements reflects your experience with the White Claw brand. - White Claw makes me think.
WhiteClaw_cognition2	Evaluate the extent to which each of the following statements reflects your experience with the White Claw brand. - White Claw stimulates my curiosity and problem solving.
drink_WhiteClaw	Do you drink White Claw hard seltzer?
WhiteClaw_word1	What are three words that you would use to describe White Claw hard seltzer? - Word 1
WhiteClaw_word2	What are three words that you would use to describe White Claw hard seltzer? - Word 2
WhiteClaw_word3	What are three words that you would use to describe White Claw hard seltzer? - Word 3
familiar_Irishwhiskey	Are you familiar with Irish whiskey?
Irishwhiskey_word1	What are three words that you would use to describe Irish whiskey? - Word 1
Irishwhiskey_word2	What are three words that you would use to describe Irish whiskey? - Word 2
Irishwhiskey_word3	What are three words that you would use to describe Irish whiskey? - Word 3
fav_bev_love_most	Think about your favorite alcoholic beverage. In a few words, what is your favorite beverage and what do you love most about your favorite beverage?
occasion_tried_new_drink	Now, think about the most recent time that you tried a new alcoholic drink. Which of the following BEST describes that occasion or location?
openness_to_try_new1	To what extent do you agree or disagree with the following statements? - I enjoy trying new things.
openness_to_try_new2	To what extent do you agree or disagree with the following statements? - I actively seek out new experiences.
openness_to_try_new3	To what extent do you agree or disagree with the following statements? - I like trying new things more than other people.
openness_to_try_new4	To what extent do you agree or disagree with the following statements? - I enjoy trying new alcoholic drinks.
openness_to_try_new5	To what extent do you agree or disagree with the following statements? - I enjoy learning new things about alcoholic drinks than others.
gender	What is your gender or what gender do you most closely identify? - Selected Choice
gender_open	What is your gender or what gender do you most closely identify? - Prefer to self-describe: - Text
Asian	What is your race or ethnicity? (Select all that apply.) - Selected Choice - Asian
Black	What is your race or ethnicity? (Select all that apply.) - Selected Choice - Black or African American
Latino	What is your race or ethnicity? (Select all that apply.) - Selected Choice - Hispanic or Latino
Middle_Eastern	What is your race or ethnicity? (Select all that apply.) - Selected Choice - Middle Eastern or North African
Native_American	What is your race or ethnicity? (Select all that apply.) - Selected Choice - Native American or Alaska Native
Pac_Islander	What is your race or ethnicity? (Select all that apply.) - Selected Choice - Native Hawaiian or Pacific Islander
White	What is your race or ethnicity? (Select all that apply.) - Selected Choice - White
other_race	What is your race or ethnicity? (Select all that apply.) - Selected Choice - Another race or ethnicity (Please self-describe below.)
other_race_text	What is your race or ethnicity? (Select all that apply.) - Another race or ethnicity (Please self-describe below.) - Text
relationship_status	Which of the following best describes your current relationship status?
hh_income	What is your total annual household income?
zipcode	What is your zip code? - Zip code
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