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Please find the correct chum rate, Customer Acquisiton cost, and employee turnover rate Exercise 12-36 Balanced Scorecard; Startup (LO 12-6, 12-7) FlyHigh Tech, an early-stage
Please find the correct chum rate, Customer Acquisiton cost, and employee turnover rate
Exercise 12-36 Balanced Scorecard; Startup (LO 12-6, 12-7) FlyHigh Tech, an early-stage startup, reports to its investors using a balanced scorecard that is prepared at the end of each quarter. During the first and second quarters of the current year, the company had the following results: The following additional information is available: - All jobs were filled as of the end of each quarter, and during the second quarter of the year FlyHigh hired seven new employees. - Ten percent of customers from quarter one were lost during the second quarter, however the company increased sales and marketing expenditures by over 20 percent, resulting in a net gain in customers for the quarter. Required: Compute the following measures that are included in FlyHigh Tech's second quarter balanced scorecard: (Round "Cash runway" answer to 1 decimal place.) The following additional information is available: - All jobs were filled as of the end of each quarter, and during the second quarter of the year FlyHigh hired seven new employees. - Ten percent of customers from quarter one were lost during the second quarter, however the company increased sales and marketing expenditures by over 20 percent, resulting in a net gain in customers for the quarter. Required: Compute the following measures that are included in FlyHigh Tech's second quarter balanced scorecard: (Round "Cash runway" answer to 1 decimal place.)Step by Step Solution
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