Please find the following for a EVENT Planning Company

3) Market Segmentation

1. Who is their target market? Expand on the brief's demographics, geographic, behavioural and psychographic segment attributes.
2. Who does their target market look like? Provide a persona example that reflects the defined market segment.

4) Current State Journey Map

1. What is that persona's current journey map from awareness to win-back? Provide a "current state" buyer journey map that showcases their current marketing channels - from online to off - and channel interactions at each stage of the journey.Ideally you will focus on all the acquisition stages (awareness to conversion) and retention stages (onboarding to win-back).
2. What is the persona's pain points (think user experience) in that current state journey map? Align pain points to your "current state" buyer journey map at the appropriate acquisition and retention steps (from awareness to win-back).

ABOUT THE CLIENT: https://www.thevberghouse.ca Event Venue Space for Corporate, Community and Personal Events. .Provides an intimate and charming venue for personal and corporate private events. .Create opportunities for entrepreneurs and artisans to showcase high quality products and services to increase brand awareness within the Leslieville and the wider Toronto community. .Support the fabric of Leslieville through charitable partnerships with organizations such as Michael Garron Hospital .Capacity : 28 seated / max 40 standing, 700 sq ft .Onsite: Kitchen | A/C | Furnished I A/V | High Speed Wifi