please focus on question 8

8. With reference to the same products or service in question 7, investigate the strategic responses of 'incumbents' to this innovation. To what extent is the innovation disruptive for them. 7. Consider any innovative new product or service that you have recently experienced and enjoyed. With reference to the innovation dilemmas explain whether the innovation was more technology push or market pull, product or process driven, or technological or more broadly business model based. 8. With reference to the same products or service in question 7, investigate the strategic responses of 'incumbents' to this innovation. To what extent is the innovation disruptive for them