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Please give at least 5-10 references. More references are welcome. Plagiarism is not appreciated. Take your time. Many thanks for considering my request.

Consider that you are based in a developed country market and currently considering to expand to an emerging market. Which emerging market are you going to choose? What are the most important criteria you will consider to evaluate the potential of the target emerging market? Identify what types of opportunities and challenges are there in the specific market you have chosen. What strategies will you follow to be successful in this target emerging market? Justify your position. (Use specific data about the country. You may consider the institutional environment of the host country and world politics. Also, you can assume the industry you operate in and the products your company produces. Success strategies could include product, price, distribution, and promotion, etc)