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Introduction You are the owner of one of the largest (fictional!) pizza chains in Canada called The Pizza Cabin, affectionately referred to as TPC by Canucks across this great land. Given your national success, you and your executive team have made the bold decision to expand internationally. Your Operations department has taken care of the logistics of international expansion and you are tasked with internationally marketing your product. To do this, you must include the following: Introduction . Choose a country (other than the United States) to expand; providing key economic data including: a. GDP b. GDP per capita c. Unemployment rate d. Inflation e. Consumer spending data Consumer Profile . Develop a demographic profile of a typical consumer in that country - this can include information on age, gender, lifestyle, education, religion, income, employment, etc. . Discuss the motivational profiles of consumers in your chosen country Marketing Strategy. . Choose a centralized or decentralized strategy, with rationale Incorporate a push or pull marketing strategy, with rationale . Choose between international brand acquisition or brand development, with reasons Marketing Mix Product Strategy - discuss a signature pizza you will launch in your country, using ingredients local to that country. For example, a Greek pizza might include black olives, feta, tomatoes . Price Strategy - choose a strategy from the three discussed in this unit (premium, discount, competitive) with rationale. Additionally, provide an example of how much you will charge for a large pizza Place Strategy - choose a city within your country to expand TPC. Justify your choice. . Promotions Strategy - discuss how you will promote your product via advertising, sales discounts, social media etc. As a bonus, provide a sample social media post you would use in your marketing efforts Barriers to Expansion . Discuss any barriers TPC might face as they expand to your country. This might be cultural, economic, and/or competition based. Conclusion . Discuss why the TPC will be successful in your country of choice