Please follow the link below to access the video to listen to the Henry Talk on the Consequences of Satisfaction, and then answer the questions below. Your submission should be attached; NOT typed in the submission box.

Link to Henry Talk Videos on Consequences of Satisfaction (link works only from on campus)

If you cannot access the above link, you may use the PowerPoint slides found here: Consequences of Satisfaction.pdf Consequences of Satisfaction.pdf - Alternative Formats

It has almost the same information. You just do not get the audio.

1. Explain the similarities and differnces with our book definition of customer satisfaction and the videos definition.

2. According to the video, explain the relationship between satisfaction and retention (repurchase). Make sure that you touch on the factors which causes the relationship(10 pts)

3. Why is the correlation between dissatisfaction and defection so strong? (10 pts)

4. Given the implications between the relationship between customer satisfaction and retention, explain why a marketer (company) should continue to strive for high customer satisfaction? (10 pts)

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Consequences of Satisfaction Attached Files How to Access Video in Henry Talks Series pdf A(36.729 KB) Before completing this assignment: Please follow the link below to access the video to listen to the Henry Talk on the Consequences of Satisfaction, and then answer the questions below. Your submission should be attached NOT typed in the submission box Link to Henry Talk Videos on Consequences of Satisfaction (ink works only from on campus) If you cannot access the above link, you may use the PowerPoint slides found here. Consequences of Satisfaction et At It has almost the same information you just do not get the audio. 1. Explain the similarities and differnces with our book definition of customer satisfaction and the video's definition 2. According to the video explain the relationship between satisfaction and retention (repurchase). Make sure that you touch on the factors which causes the relationship(10 pts) 3. Why is the correlation between dissatisfaction and defection so strong? (10 pts) 4. Given the implications between the relationship between customer satisfaction and retention, explain why a marketer company) should continue to strive for high customer satisfaction? (10 pts) 8:53 . Done Consequences of Satisfactio... HENRY STEWART TALKS Satisfaction's Consequences Prof. Robert East Satisfaction's Consequences Protaru Wees on the sor HENRY STEWART TALKS Satisfaction's Consequences Prof. Robert East ili 8:53 . Done Consequences of Satisfactio... Satisfaction's Consequences Prof. Robert East TALKS Dessuten eta on? 2 HENRY STEWART TALKS Satisfaction's Consequences Prof. Robert East ili 8:53 . Done Consequences of Satisfactio... 3 of 14 TALKS Satisfaction's Consequences Prof. Robert East Diction is to detection Why is the 3 HENRY STEWART TALKS Satisfaction's Consequences Prof. Robert East White ili 8:53 . Done Consequences of Satisfactio... 3 4 of 14 HENRY STEWART TALKS Satisfaction's Consequences Prof. Robert East Why is there Sometimes there is the IEEE HENRY STEWART Satisfaction's Consequences Prof. Robert East III 8:53 . Done Consequences of Satisfactio... HENRY STEWART TALKS Satisfaction's Consequences Prof. Robert East Why is the is the relation election 5 HENRY STEWART TALKS Satisfaction's Consequences Prof. Robert East III 8:53 . Done Consequences of Satisfactio... 6 of 14 TALKS Satisfaction's Consequences Prof. Robert East Finding 6 HENRY STEWART TALKS Satisfaction's Consequences Prof. Robert East ili 8:53 . Done Consequences of Satisfactio... 7 of 14 Satisfaction's Consequences Prof. Robert East TALKS Findingen met TT This video 7 HENRY STEWART TALKS Satisfaction's Consequences Prof. Robert East ini 8:53 . Done Consequences of Satisfactio... 8 of 14 Satisfaction's Consequences Prof. Robert East TALKS Section and competence bewed HENRY STEWART TALKS Satisfaction's Consequences Prof. Robert East ili 8:53 . Done Consequences of Satisfactio... HENRY STEWART TALKS Satisfaction's Consequences Prof. Robert East So which is the Invest in the actory.com 9 HENRY STEWART TALKS Satisfaction's Consequences Prof. Robert East ini 8:54 . Done Consequences of Satisfactio... 11 of 14 STEWART TALKS Satisfaction's Consequences Prof. Robert East What affect coming Complainter 11 HENRY STEWART TALKS Satisfaction's Consequences Prof. Robert East ili 8:54 . Done Consequences of Satisfactio... 11 of 14 STEWART TALKS Satisfaction's Consequences Prof. Robert East What affect coming Complainter 11 HENRY STEWART TALKS Satisfaction's Consequences Prof. Robert East ili 8:54 . Done Consequences of Satisfactio... 12 of 14 HENRY STEWART TALKS Satisfaction's Consequences Prof. Robert East und sind Reviewegining the one 12 HENRY STEWART TALKS Satisfaction's Consequences Prof. Robert East !!! 8:54 . Done Consequences of Satisfactio... 13 of 14 STEWART TALKS Satisfaction's Consequences Prof. Robert East edieweiten proti Rower condition 13 HENRY STEWART TALKS Satisfaction's Consequences Prof. Robert East ini 14 of 14 13 HENRY STEWART TALKS Satisfaction's Consequences Prof. Robert East