Please give a definition of what you believe social influence is and illustrate this through an example. Next, identify a social media campaign where a business is clearly targeting a specific social class with a product or service. Explain the campaign, the social media channel that is being used, and why you believe they are targeting this social class over others.

Explain the value in understanding diversity factors for marketers. Companies use internet ads that offer products to consumers. What is an ad that targeted a product to Baby Boomers, and then list a second ad that targeted products to Millennials. discuss the ad differences, noting imagery, colors, and tag lines used. Could the ads appeal to the other age group? Why or why not?