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Please give a thorough explanation of the following with good examples: With all that is known about New Product Development (NPD), with real-world examples of

Please give a thorough explanation of the following with good examples:

With all that is known about New Product Development (NPD), with real-world examples of what it takes to successfully launch a product, and with the cautionary tales about what not to do, why do so many new products fail? In your response, discuss how knowledge of the R-W-W Framework and the role of innovation may lead to more new product success stories.

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